WHY CANADA UNITED?
Canada United started as an idea within RBC to help local economies and small businesses begin the recovery process away from this pandemic and economic downturn. We believed that giving small businesses a platform to say they’re open and ready for business, and creating a rallying cry to support local, would resonate with Canadians. And it did!
We got the word out!
Percentage of Canadians we were able to reach on TV, online and on social with our message to shop and dine local
Impressions from Canadians, meaning many Canadians saw our message of support several times throughout this campaign
Number of stories in the media about Canada United, showing we were definitely addressing an issue worth covering
You showed your support!
Number of times you watched our videos, liked our posts, and shared the #CanadaUnited hashtag
The amount contributed to the Canada United Small Business Relief Fund as a result of all of your views, likes and shares. This money is being used to help many small businesses buy PPE. Thank you Canada -- you helped make this program even more valuable for small businesses!
And many partners joined the cause!
Number of prominent Canadians and paid social media influencers who helped raise awareness for the movement
Number of top brands and big businesses who joined the cause and promoted Canada United to their millions of customers
Number of official proclamations made from cities and local townships around the country, announcing August 28-30 as Canada United Weekend. It was such a wonderful surprise to have our local governments see the value of this campaign and promote it. It reinforced that we were indeed doing something important for our communities.